Sanrio, the company that owns the infamous Hello Kitty character, among many other cute money-making characters, has announced a partnership with Universal Parks & Resorts to bring Sanrio retail shops to Universal Orlando and eventually to Universal Studios Hollywood as well. This comes on the heels of the major announcement of the partnership between Universal and Nintendo and adds yet more giant intellectual properties you'll be able to find at Universal Studios parks (and not at Disney). The new retail location is scheduled to open later this year at Universal Orlando, and at a still-to-be determined time for Hollywood. The stores will offer stationery, home goods, apparel, accessories and collectibles. The majority of merchandise will be devoted to Hello Kitty, however Chococat, My Melody, Badtz-Maru, Purin and Keroppi will also have a presence. Exclusive Universal branded Hello Kitty products will be available as well.

Universal already owns the theme park rights to Hello Kitty and friends in their home country of Japan. There is a section of Universal Studios Japan already devoted to Hello Kitty, but this will be the first time Sanrio characters will be found in a theme park stateside.

No word yet on where the new retail stores will be located, but my money is on the Lucy: A Tribute building inside of Universal Studios Florida for the Orlando location. Not only is it near the entrance to the park as well as several kids' attractions like Despicable Me: Minion Mayhem and Shrek 4D, but they have recently filed a permit for a major interior renovation of the Lucy building. See the entire text from today's press release below and let me know what you think of the announcement. Is Hello Kitty something you think does or doesn't belong in the parks? ...continue reading →