Theme Parks

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P1040770Last month, when the long construction period was over and the dust had settled, the NBC Media Center was finally opened inside of Universal Studios Florida. As I have previously reported the new state-of-art media center will be used for market research involving multiple forms of media, including previewing new television programs. Now, Orlando Theme Park News is reporting that an article posted to an internal publication has released further details for industry insiders, boasting the Media Center as the largest biometrics facility in the country. See the press release below, and do check out my full report on what it's like inside the new Media Center along with many photos of the completed compound.

The NBCU Media Center (or NBC Media Center) recently opened in Universal Studios Florida in the Garden of Allah area. The center is a state-of-the-art research facility which is available to all NBC Universal businesses and Comcast. The facility, which is the largest biometrics facility of its kind in the country includes the following research capabilities:

  • Dial Tests for video content (programs, pilots, promotions, and movies);
  • Advanced tools for measuring personal engagement and response to content;
  • Focus Group Facilities for qualitative research;
  • “Living Room of the Future” which enables research on consumer use of new technologies in a “real life” environment.

 
The facility will be open only when research is being conducted. During that time, the facility will open one hour after official park opening and close one hour before official park closing. The NBCU Media Center is a facility built to support research across the company and is not open to the public unless a guest has been accepted as an applicable research participant.

Check out our full report and photo update on the Media Center here and subscribe to the feed for more park updates!

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P1040811With the blockbuster film Jurassic World stomping all over box office records, Universal Orlando is wasting no time slapping the film's logo all over the parks, especially in the Jurassic Park area at Islands of Adventure. So far you'll find Jurassic World banners and logos plastered all over the Thunder Falls Terrace restaurant and Jurassic Outfitters gift shop. There's signage for all the different attractions you can experience at Jurassic World, such as the Gyrosphere ride seen in the film. Unfortunately though, there isn't (yet) an actual Gyrosphere ride here in Orlando. Maybe one day. There's also a few new pieces of merchandise for Jurassic World at the parks, including some exclusive items. Jurassic World theming has not yet made its way to the Discovery Center or River Adventure, perhaps to keep those attractions in line with the original film, but who knows how far they'll take the theming in the future. See the entire photo report below and stay tuned for more Jurassic sized updates!

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P1040895During my recent trip to Universal's Islands of Adventure I was able to get a bunch of new pictures of the construction progress of Skull Island: Reign of Kong, opening one year from now. The entry arch is starting to actually look like King Kong's head, which matches the previously released concept art (see below). Other work continues at a rapid pace including more facade paint work, walls going up around the queue building, and land being cleared around the front of the structure to prepare for an outdoor track. And who knows how much work is being done inside the building! Check out the full photo report below and stay tuned for more theme park news!

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P1040763The Garden of Allah Villas construction is finally complete and we now have the brand new shiny NBC Media Center. What's the NBC Media Center you ask? Why it's the new home for fall TV previews and focus groups of course! I just happened to be walking by today while they were looking for volunteers, so I was able to be one of the first people to experience the new Media Center. They've been doing TV previews in the parks for years, but this is a new, more high-tech approach. And having a neat storefront building helps convince people to volunteer, as opposed to taking folks to the back of a dark alley somewhere off the path. Check out my report and lots and lots of photos below!

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jprideadWith Jurassic World now reaching one billion dollars worldwide, the Universal Parks are jumping on the opportunity to promote their existing Jurassic Park attraction. They have released a commercial for 'Jurassic Park: The Ride' at both Hollywood and Orlando, invoking the ideas of Jurassic World with the text, See The Movie, Then Dare to Ride It, mixed with images from the Jurassic World film and scenes from the Jurassic Park ride. In addition to the new ad, which we might start seeing on television immediately, there's also a new website open, devoted entirely to the Jurassic Park ride. The new website, www.jurassicparktheride.com, is currently just a portal to take you to the ride info page from either the Hollywood or Orlando version's website. While many are hoping to see new rides directly themed to Jurassic World at the parks, it's nice to at least see Universal reminding us of the great ride they already have. Check out my video of the entire Jurassic Park River Adventure ride in Orlando below.

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BxbDx6jCYAIYGmlAs I have previously reported a new attraction is under construction at Universal Studios Japan in the Jurassic Park area. Rumors are starting to spread that this will in fact be a B&M flying coaster, similar to Manta at SeaWorld Orlando. The ride will open in 2016, but an official announcement has not yet been made. No word yet on whether or not the ride will take place within the aviary, but given the fact that pteranodons are pictured on the construction walls, there's a good chance that the ride will at least be themed after them, if not actually taking place in an aviary. Not only would a ride that creates the sensation of flying be a perfect fit for a pteranodon themed ride, but this will be a great tie-in to the smash hit film, Jurassic World. A key scene featured in the film depicts a large aviary where these flying reptiles escape and cause havoc. ...continue reading →

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Wet-and-Wild-parkUniversal Orlando officially announced on their blog today that Wet ‘n Wild, recognized as "America's first water park", will be closing December 31, 2016, about 40 years since it opened. The announcement comes as no surprise given the recent news that Universal is building its own water park named Volcano Bay, opening in 2017. Back in 2013 Universal purchased the land around and under Wet 'n Wild. With their own water park opening less than a mile down the road it makes sense that they would close down the older park to avoid competing with themselves. Wet 'n Wild opened in 1977 and has been a staple in mine, and countless others' lives, especially Floridians. As Universal said in their statement, (full text below,) "As America’s first water park, Wet ‘n Wild has been the birthplace of numerous innovations that are now considered a common part of the water park experience." It will be missed. No word yet on what Universal plans to do with the land after it is closed. ...continue reading →

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P1040685In the two months since my last update on the area they've just about wrapped up the exterior construction. The new wall connecting the two buildings looks like it's been there all the time. And there is a new entrance door in the middle of the wall, just as I was suspecting. It's nice to see that the Garden of Allah Villas sign has returned after being removed briefly while they did some concrete ground work. They're not quite finished with some window and door work on the outside, (and who knows how much more they have to do inside the buildings).

We've known for a while now that this building will house something called the "NBCUniversal Media Lab", which will probably be a place where employees can use and test new technologies, or allow businesses to use state-of-the-art teleconference technologies. It doesn't seem, at least at this point, that this will be something that will be open to the public. Learn more about that in my last post on the subject here. See all the new construction update photos below!

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P1040691Jurassic World shirts, hats, toys, candy, and cups & mugs have arrived at Universal Studios Florida in The Film Vault store and the main Studios Store near the park entrance. You can find the most merchandise at the Film Vault store, located near the entrance for Transformers. They have just about all the same items you'll find in Jurassic Park at Islands of Adventure. Also, after months of tearing it down and building it back up, the Blues Brothers stage is finally reopened in the New York area of USF. Let's hope that since they've taken the time to revamp their stage that the brothers won't be going away any time soon. The Hollywood park removed the Blues Brothers show earlier this year, but there's no plans as of yet to close it down in Orlando. Check out the entire photo update below!

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SanrioUniversalSanrio, the company that owns the infamous Hello Kitty character, among many other cute money-making characters, has announced a partnership with Universal Parks & Resorts to bring Sanrio retail shops to Universal Orlando and eventually to Universal Studios Hollywood as well. This comes on the heels of the major announcement of the partnership between Universal and Nintendo and adds yet more giant intellectual properties you'll be able to find at Universal Studios parks (and not at Disney). The new retail location is scheduled to open later this year at Universal Orlando, and at a still-to-be determined time for Hollywood. The stores will offer stationery, home goods, apparel, accessories and collectibles. The majority of merchandise will be devoted to Hello Kitty, however Chococat, My Melody, Badtz-Maru, Purin and Keroppi will also have a presence. Exclusive Universal branded Hello Kitty products will be available as well.

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Universal already owns the theme park rights to Hello Kitty and friends in their home country of Japan. There is a section of Universal Studios Japan already devoted to Hello Kitty, but this will be the first time Sanrio characters will be found in a theme park stateside.

Could Lucy: A Tribute become a Hello Kitty store?
Could Lucy: A Tribute become a Hello Kitty store?

No word yet on where the new retail stores will be located, but my money is on the Lucy: A Tribute building inside of Universal Studios Florida for the Orlando location. Not only is it near the entrance to the park as well as several kids' attractions like Despicable Me: Minion Mayhem and Shrek 4D, but they have recently filed a permit for a major interior renovation of the Lucy building. See the entire text from today's press release below and let me know what you think of the announcement. Is Hello Kitty something you think does or doesn't belong in the parks? ...continue reading →